Behavioural Economics from the FMA


This FMA paper provides insights into the growing awareness of regulators and government agencies worldwide of behavioural finance and behavioural economics, and represents an important message to financial advisers in NZ. The scientific approach to understanding client behaviour with regard to investments and related financial matters is comprehensively contained in the Financial DNA platform.

Many client analysis products cover risk tolerance and/or risk appetite.

However, the Financial DNA system covers these - and also the client behavioural risk - exactly what the FMA whitepaper addresses.

Please take a few minutes to read through the FMA's paper, have a look at the Financial DNA video, and if this looks like impacting on your business, give me a call (021406767) or email me